The 100th Tour De France


The illustration for the 100th Tour De France seemed like a great opportunity to unify design, illustration and animation. From rough drawings to finished animation the choices boiled down to            combining 2 key views of a rider. At one point there was no bike at all!

Concerning the event itself the illustration was a great opportunity to take the tour back in time to an era of moustaches and wheel tubing over shoulders! It's a moving graphic that points to the future yet recognises the nostalgia and heritage of early 20th century tour posters.









12 comments:

Matt Jones said...
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Matt Jones said...
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rose-a-petits-pois said...

It's cool Matt !
It would have been nice to see the wheels move too though (I think).
Oh I must sound so critic right now (sooorry) but it's "le centieme" and not "la" ;-)

Matthew Cruickshank said...

Rose a petit pois! I worked with a french girl from the Paris office who told me it's La not Le-- so bit confusing!

I had a pattern on the wheels but didn't like it!

Bisou!

JP said...

I want my comment removed too!

Fred Noland said...

One of your best, and I'm not just saying that because I'm obsessed with cycling.

Matthew Cruickshank said...

You're too nice JP

Many thanks Fred

Amir said...

You always seem to find a way to squeeze a whole story into one rectangle.
I like the silent-movie-like frame!

gur-B said...

Back in the days they used bananas instead of doping.
Nice doodle, people cycling is a tricky thing to animate.

bisous ?

rose-a-petits-pois said...

Oh ! I guess it depends if you meant "Le centieme tour de France" or "la centieme edition du tour de France".
Anyhow, loving your work as always.

Bisou :-)

Matthew Cruickshank said...

Thanks Genevieve! Looks like it would be questioned either way?!

Ibby K said...

mad skills. simple and awesome animation. :)