The illustration for the 100th Tour De France seemed like a great opportunity to unify design, illustration and animation. From rough drawings to finished animation the choices boiled down to combining 2 key views of a rider. At one point there was no bike at all!
Concerning the event itself the illustration was a great opportunity to take the tour back in time to an era of moustaches and wheel tubing over shoulders! It's a moving graphic that points to the future yet recognises the nostalgia and heritage of early 20th century tour posters.